![]() ![]() ![]() But that mindset can be gained through practice and by sticking to certain standards, the most important of which is to respect and understand data viz. Creating infographics is a challenge and requires a mindset that does not come naturally to everyone. Even some of the best designers, with portfolios that would make you drool, cannot execute an effective infographic design. Wrapping Your Mind Around Data Viz And Infographic Designĭesigning an infographic is not the same as designing a website, flier, brochure, etc. This is why learning how to design a good infographic is a must, and avoiding the common pitfalls of infographic design could mean the difference between landing a big client and losing them entirely. Companies large and small are using infographics to build their brands, educate their audience and optimize their search engine ranking through link-building. With brands like USA Today, The New York Times and Google and even President Obama getting behind them, infographics are becoming a powerful tool for disseminating huge amounts of information to the masses. While some design trends come and go, infographics are here to stay. Today, infographics compile many different data visualizations into one cohesive piece of “eye candy.” They have evolved with design trends, received some creative facelifts, and the Internet is now getting filled with interesting information delivered in enthralling ways. Of course, just as Web 2.0 changed 1.0, today’s infographics are far more eye-catching than simple pie charts and bar graphs. In the simplest terms, infographics are not too different than the charts and graphs that programs like Excel have been spitting out for years. This visualization should not be left up to interpretation, it should instead be designed in a way that provides a universal conclusion for all viewers. The term “data viz” comes from “data visualization,” which implies that sets of data will be displayed in a unique way that can be seen, rather than read. Infographics are visual representations of information, or “ data viz” as the cool kids call it these days. Over the past two years, this fact has become the backbone of a growing trend in online marketing: the infographic. The Internet is a great designer’s playground, and online businesses are growing more and more appreciative of what can be gained from a bit of well-executed eye candy. From Web 1.0 to Web 2.0 and beyond, designers have remained on their toes as they define the trends and expectations of our online universe. Since the dawn of the Internet, the demand for good design has continued to skyrocket. ![]() This is why learning how to design a good infographic is a must, and avoiding the common pitfalls of infographic design could mean the difference between landing a big client and losing them entirely.Įditor’s Note: You might want to read Nathan Yau’s article The Do’s And Don’ts Of Infographic Design: Revisited here on Smashing Magazine which is a response to this article. So take advantage.Infographics iare becoming a powerful tool for disseminating huge amounts of information to the masses. But the world needs better data designers and the skillset of good information design and visual communication of numbers is rare. Some investment in time and money is needed. So set yourself a goal to design your numbers - your data - in a way that’s unique to you. ‘Experiment, learn, and repeat’ is always a good way to hack through any design project and interactive design is no different. While a step up in skill, there are excellent tutorials out there and even repositories of code on GitHub that you can kick around in your browser. So if you’re just starting out professionally or you’re looking to get your message out there in a way that your designs won’t fall into the abyss of bad infographics or forgotten reporting, have a look at motion design for your data.Īnother format that will make your infographic numbers stand out is interactive data visualization. While it’s a beast to learn, the quality of the end experience and the end level of creativity is second to none. Again, Adobe pops here with its excellent AfterEffects program. And here I’m specifically looking at animating your data in video or motion graphics. These are for making flat designs, say PDFs, JPGs, or GIFs.īut the fun is also there for designing infographic numbers in new formats. The two big providers and the two major platforms for infographic design are Adobe with their Illustrator program (professional) and Canva (maybe more on the beginner side). Now I’m assuming that you’re designing infographics digitally and not using cut-outs from magazines and newspapers.
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